We build for the team doing the work.
Not the consultant who shows up for the kickoff. The person who actually types invoices every morning is the person we’re trying to free up. That changes everything we build.
We’re a small engineering studio that builds and operates the automations Dubai SMEs actually need. Not consultants. Not a body shop. Builders who stay around to make the thing better, and to fix it when it breaks.
“Most businesses don’t need more software. They need fewer copy-paste tasks, fewer late-night reports, fewer hand-typed invoices. We build the automations that make that real. Quietly, in your stack, for the team already doing the work.”
ATA started inside a Dubai property-management group, building the back-office automations that let a small team handle the workload of a much larger one. Word travelled, and within a year we were doing the same work for trading companies, logistics SMEs, education consultants and service businesses across the UAE.
Today we’re a small focused team based at Dubai Digital Park. We’ve shipped 100+ automations across 8 industries: invoice intake, customer onboarding, lead routing, document extraction, internal dashboards, chatbots. Different problems, same idea: stop your team from doing work a machine can do.
The thing that hasn’t changed: small team, direct line to the engineers, ship in weeks, and we keep operating what we build. You don’t get handed a zip file and a “good luck”.
We hire, fire and choose clients against these. Posted on the wall, for real.
Not the consultant who shows up for the kickoff. The person who actually types invoices every morning is the person we’re trying to free up. That changes everything we build.
We’ll tell you when AI is the wrong tool, when a workflow shouldn’t be automated, or when your data isn’t ready yet. We’ve lost work over this. We’ve also kept the clients we won.
Quietly reliable plumbing under every flashy automation: schemas, retries, audit logs. No clever prompt saves a system that falls over on Friday night.
Every automation we build has a clear handover point for your team. Machines do the boring 90%. Your people decide on the 10% that actually needs judgment.
No bait-and-switch, no offshore handoff. The people you meet on the first call are the people who ship.
Spent a decade building back-office systems at fintechs and real-estate groups. Now spends his days designing the automations underneath them.
Designs the seam between the team and the automation. Believes the best software feels invisible to the person using it.
Document extraction, smart agents, evals. The person to call when an automation is making the wrong decision, and to thank when it’s making the right one.
Lives in API docs. Has connected Zoho, QuickBooks, NetSuite, HubSpot, Salesforce and a dozen ERPs you’ve never heard of.
Translates ‘ops is on fire’ into a written scope you can sign. Runs every first call. Always picks up the phone.
Keeps every live automation healthy. Knows your business better than the automation does, by design.
A 20-minute call with the engineers who’d actually build it. No slides, no sales pitch. Just an honest conversation.